English Country House Essay Example | Topics and Well Written Essays - 3000 words

English Country House - Essay Example This essay discusses that people build English Country Houses for spending time in a country side, away from the chaos of city life and its hassles. However, making enormous investments on such mansions, and incurring hefty expenditures on their maintenance, also has a sociological purpose. Owing such houses elevates the social status of the investor and offers that person an aura of belonging to a certain class. The architectural splendour and lush landscapes, coupled with their historical significance make country houses the most popular asset in English society. People cherish such mansions as priced possessions also because of their value in terms of social and environmental aspects. Due to these characteristics, in people consider a country house as an ideal place for spending vacations and getting relaxation from the monotony of their daily routine. However, since the cost towards purchase and maintenance of such houses is exponential, only the highly rich and elite, or people in the higher echelons of power are able to afford such mansions. A large house or mansion having great architectural merit in English country side is commonly known as English Country House, and some people also mention it as stately home. The very purpose of the house is to spend time in a country area without any botheration of city life headaches and to enjoy life. The country houses are known for their architectural, historical, landscapes, social and environmental aspects. In fact a Country House is a spot where you can relax and spend your vacation. ... â€Å"As Mark Girouard points out in his anthology  A Country House Companion, there's a mythology surrounding English country houses that extols them as "magical places" and their owners as wise custodians who tend the land, look after their tenants and servants, devote their lives to public service, fill their galleries with beautiful pictures and their libraries with rare books, and are unfailingly hospitable to friends and guests† (Morrison, 2011). The decline of English Country Houses starts with the rise of taxation, agricultural depression, and financial shortfalls in maintaining such huge houses, and the vast area involved as well. Due to there issues, most of such historical houses have been transferred to private trust, national museums or local museums. Some of the houses are now running the show by giving it on rental for short period activities such as wedding, civil ceremonies, film shooting, and as corporate entertainment venue. The survival of such houses is in jeopardy. Ever since the inception of high rise buildings in cities, and the influx of villagers to cities, and the consequent demand for accommodation in big cities, public interest has been growing in exploring the social values of English country houses. The status they give to the owners, the lifestyle, and also the identity of such houses attracts public attention. With new trends in architectural style and interior designing, the grand old country houses had lagged behind in attracting customers or tourists until a few years ago. Recently there is a reverse trend in the public minds concerning the serenity, charm, prestige and splendor involved in owning a country house or in staying there. Though they are modeled on the 18th and 19th century architectural style, people have an eye on them.

Autism Spectrum Disorder (ASD) Research Paper Example | Topics and Well Written Essays - 1500 words

Autism Spectrum Disorder (ASD) - Research Paper Example In itself, ASD is already difficult to manage in society because of the wide spectrum of symptoms that it encompasses. It may manifest readily after birth or later on in the patient’s childhood. It is thus possible that the treatment procedure varies from one patient to the other (National Institute of Mental Health, 2009). Because the illness affects the social facets of the patient, house members suffer as much as the patients do. ASD patients seldom seek comfort, and prefer being alone. Some ASD patients remain mute throughout their lives. Ironically, some find it difficult to control emotional outbursts and aggressiveness. Because they cannot use nor understand other components of communication such as tone of voice or facial expressions, it is difficult to let others know what they need. ASD and Other Health Concerns A significant number of pediatric patients with ASD also have an associated medical condition. Because an estimated 3.4 of 1000 children, ages 3-10 years, ar e afflicted with ASD, whether or not the special health care needs of these patients can be provided by the state is a valid concern. Different researches have described ASD as neurobehavioral difficulties associated with 1 or more co morbidity such as epilepsy, gastrointestinal problems, depression, anxiety, and sleeping disorders. Based on the findings of the 2005-2006 National Survey of Children with Special Health Care Needs, 5.6% (n=2, 088)of children with special health care needs (n = 535, 000), aged 3-17 years, are autistic. In 2003-2004, autistic children have significantly higher prevalence of depression or anxiety problems, and behavioral or conduct problems. Systemic problems such as respiratory ailments, skin and food allergies were also reported (Gurney et al., 2006). The same is yet to be stated in the 2005-2006 survey. Because ASD affects behavior and social interaction, it is understandable why it is often associated with brain problems. Results of ASD studies using postmortem and MRI analyses show that ASD affects the cerebellum, cerebral cortex, limbic system, corpus callosum, basal ganglia, and brain stem. The occurrence of seizures among ASD patients have been noted in the studies of. If not controlled, it will lead to. More serious neurological abnormalities prevalent among ASD patients are fragile X syndrome and tuberous sclerosis, from which 1 out of 4 ASD patients suffer (National Institute of Mental Health, 2009). On the other hand, autism did not seem to increase the risk for diabetes or asthma (Gurney et al., 2006). A much more valid concern is that, as Kogan et al. (2008) found out, autistic children with special health care needs (SCHN) are significantly more likely to have less access on health care. According to the survey, factors that contribute to this poor management of autism-SHCN include sex, with autism-SCHCN occurring more likely in boys than in girls, and poverty. The medical condition is thus not alleviated in such cas es because the affected households cannot afford special health care such as medical homes and specialty care. These households have large out-of-pocket expenses, and they always encounter problems on caring for their ASD-SHCN house member. Sometimes, it becomes difficult to make ends meet because, as much as they need to work to carry the financial demands of caring for an ASD patient, parental involvement in the treatment is usually the key to a treatment’s success (National Institute of Mental Health, 2009) Objectives of the Study Based on the findings of previous researches, it is thus the hypothesis of this study that autistic children are more vulnerable to other illnesses. To prove this,

Advertising And Social Networking Sites Media Essay

Advertising And Social Networking Sites Media Essay Advertising is broadly defined as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.(Bovee, 1992) Upon dissection of this definition for clarity, it can be seen that the process and the industry of advertising is a one way flow of communication from a party that pays for the communication to the target audience, who are intended to be prompted by this mode of communication into becoming consumers. Social networking sites (SNS) are an emerging and almost increasingly indispensable trend in the present decade. The current trend of increasing use of cyber space has resulted in large number of people all over the world using e-mail SNS; this is not only because of the entertainment and connectivity that it allows, but also because of the ease of access and sharing of several types of data that is possible through these sites. The sharing might be updates regarding home, family, work, health, or of pictures, audio, and even links to other interesting websites on the Internet. The users of SNS are not restricted to youth alone; its popularity and advantages have resulted in several adult and older adult populations becoming as users of SNS as well. The popularity of SNS makes it an excellent and a natural choice as a platform for advertising to transcend to, simply because it has the attention of potential customer while they are relatively vulnerable to advertising methods. The users of SNS are there for entertainment and advertising in this arena is possibly not something they are expecting. It could be a boon and a bane for advertisers when the target audience are unaware of their presence being construed as potential customers for a product or service. The present study aims to demonstrate that social networking sites are increasingly being used as an advertising platform by users and advertisers, using a survey that analyzed the general populations opinions of the same. 1.2 Background information The form of online advertising that uses SNS as a platform has come to be known as social network advertising and the relationship between SNS as a platform for advertising and advertising as a concept have been investigated by few other researchers. These studies provide a comparative analysis of the success or failure of social network advertising to conventional media. There were studies that aimed at examining the relationship between the two variables of advertising and SNS, or establishing the validity of one over the other, or even analyzing the advantages of social network advertising for companies themselves. The relevance of this topic is vital as can be seen by the recently released B-to-B Marketing Leadership Study, which revealed that over two-thirds of B-to-B marketers intend to decrease spending on print advertising during the next two to three years. The study was conducted jointly by American Business Media, the Association of National Advertisers, and consulting firm Booz Co., The study also found that 67 percent of B-to-B marketers intend to increase spending on social media during the same period, and that 64 percent said that they planned to increase digital spending. The 2010 Social Media Marketing Industry Report on the use of social media to market the businesses revealed that companies with enough manpower for marketing or those that arent computer literate may not be interested in social media but many service providers like electrical contractors and electricians may find that an optimized website is adequate for marketing, while companies that are willing to spend time and advertising budget could benefit greatly from social media as it may offer a venue to address criticisms and correct misconceptions of customers regarding products or services. 1.3 Concept of Social Media Marketing Finding a universally accepted definition of social media marketing may not prove to be extremely hard, but the industry and the field have not progressed to such a degree that there is a popular accepted definition for social media marketing and advertising. However, several definitions for the same have been hazarded. It is simplistically the use of SNS in online advertising. There are three major classifications of SNS based advertising; however, these are not properly defined and broad: direct advertising that is based on your network of friends, direct advertising placed on your social networking site, and indirect advertising by creating groups or pages. There are no well-defined indicators to measure the success of social media marketing, but one factor has a lot of weight in deciding the fate of social media marketing and advertising: finance. With regard to finance, the concept of Return On Investment (ROI) is an indicator that is commonly used to measure the financial successes of social media marketing and advertising in terms of cost reduction and consequent increases in margin. Ryan Deutsch defines ROI as one of several commonly used tools to evaluate the the financial consequences of business investments, decisions, or actions. Most forms of ROI analysis compare investment returns and costs by constructing a ratio, or percentage. There are few case studies on the monetization through SNS, which precludes the presence of studies on advertising in SNS. To date, ROI is the most popular indicator along with Key Popular Indicators (KPI), and the Lead Generation Funnel. KPI has three components to track: expanded reach to new audiences, influencer sharing behaviour, and conversions and monetization. Nicole Kelly elaborates that exposure, influence, engagement, action/convert are the key items in the Lead Generation Funnel model. 1.4 The Relationship There is no doubt that social media and advertising are a power combo, combining entertainment with marketing, and convenience with advertising. This phenomenon extends to the larger picture of advertisement on the whole. SNS have gone the extra mile to monetize on their services through advertisers that they have sometimes compromised on the privacy of the users. These other negatives issues are being addressed but still in nascent stage Facebook Places was one such option in the SNS Facebook, which allowed organizations to track the whereabouts of users, therefore pitching the demographic- and ethnic-appropriate products and services. This is an example of a negative aspect of monetization of what was previously just entertainment. It is not correct to place blame entirely on the owners of SNS either, as their endeavours in providing an online socializing experience for users has to be monetarily sensible as well. These issues aside, the breaches in privacy and the consequent outcry only proves the magnitude of scope and potential available for monetization through SNS, and advertising is one of the primary paths to such a monetization. 1.5 The Relationship: Indianised A look at the present scenario of the literature available about the relationship does not reveal much. A global perspective of the same has limited literature on it as it is an emerging field for study and a budding opportunity for the market. The scope of advertising through SNS in India is perhaps not as effective as it might be abroad as the number of Internet users in comparison to the countrys population as a whole is still not very significant, but never the less growing at a rapid pace. However, there is a potential for huge financial stake is involved, in terms of cost reduction, increase in demand for product service to vast majority of potential customers to be tapped at a quicker pace the addition revenue generation and earning opportunity for many, especially when the Indian-based ads cater to the global market. This study has obtained the opinions of Indians on the subject of advertising as a prospect for them; however, it need not necessarily reflect the choice of Indians as a whole, or even for the city of Bangalore. It is however, a window into the ideas and desires of the modern urban youth with regard to advertising in SNS. If the attitudes of the youth from a country regarding advertising and marketing through SNS, that is only just shedding its Third World status is favourable, the attitudes and beliefs of the youth from developed countries with higher cash flow through the Internet will be predictably phenomenal. The purpose is to look at global prospects in advertising and marketing through SNS, even while taking into account the possibility of the same in the Indian context and demographic. 1.5.1 Hypothesis The existing literature suggests the need for a study based in India. In this regard, the following hypothesis is developed, analyzing the opinions and attitudes of persons in Bangalore, Karnataka, India. . This could be supplemented by similar studies in other urban centres, Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Ahmadabad Pune. The youth favour and endorse advertisements in social networking sites 1.5.2 Data Treatment Taking the case of 10 subjects from Bangalore, Karnataka, India, the opinions and attitudes toward advertising and marketing through SNS was analyzed. The data were administered through a Likert Scale type of survey, developed specifically for the present study. The study uses the tabulated and interpreted variant of this data to draw conclusions that support and disprove the aforementioned hypothesis. The scale measures four aspects of the respondents opinions: personal belief regarding marketing and advertising in SNS, use of SNS for another party/person, individual purchase as a result of ads in SNS, and belief in the impact of SNS. The data are separately and generally analyzed. 1.6 Justification for the study An indigenous and localised study is important to understand the nuances of a grass root level picture, even though in a cosmopolitan city like Bangalore, there could still be further sub groups in terms of ethnic back ground, culture, personal preferences. The data reveals the opinions of urban youth in Southern India. The field of social media marketing is burgeoning globally, though not at the same pace in the national context. It is therefore important to record the opinions and attitudes of Indians regarding the issue under consideration which might act as a window to the receptivity of the country to a globally popular concept Thus, it should be noted that components of study that are determined by various socio-cultural and economic and literacy patterns, determine the extent of development when they work in liaison. 1.7 Chapter Plan To explore and evaluate the beliefs and opinions of South Indians on the issue of advertising and marketing through SNS the study is divided in five chapters. Chapter one gives a brief insight about the study bringing forth the need for the study to be conducted while tracing evidences of background information. Chapter two elaborates on the previous studies and findings. Chapter three describes the methodology and the treatment given to the data collected and the statistical methods adopted for analysing the data collected. Chapter four gives a detailed account of the behaviour of the data by presenting the findings of the study and illustrates the relationship between the variables. The data, in this section, is treated with statistical analysis and the results are interpreted thereof. Chapter five summarises the key findings and draws theoretical and policy implications. This chapter also suggests avenues of further research in the area including privacy legal issues Patent, and intellectual property rights related issues. 1.8 Key Findings of the Study For the formulated hypothesis that the youth favour and endorse advertisements in SNS, the study findings and analysis of the data during the study validates the hypothesis with exceptions. 1.9 Conclusion The beliefs of youth and Internet users in general, with regard to the hypothesis that they encourage and believe in advertisements from SNS, as interpreted from this study that used the Likert Scale, with the sample size of 10, is valid.

The Necessity of Violence in Native Son by Richard Wright Essay

In Native Son, Richard Wright uses characterization and symbolism to underscore his theme of how American institutionalized oppression of blacks creates human tragedy for those oppressed. Yet, the novel is not an attempt to merit our sympathy or empathy for the condition of repressed blacks, it is to illustrate how the nihilistic attitude of blacks like Bigger Thomas is the direct result of white repression of differences in non-white cultures. In other words, Bigger's only option is death because the society which has created him has given him nothing else to care about, nothing he can call his own, no chance to explore any of his potential. Thus, he turns to violence as an expression of identity which is what his reaction to reading the newspaper expresses. When he reads the article in the paper, he exclaims to his mother, "No! Jan didn't help me! He didn't have a damned thing to do with it! I - I did it!" (Wright 283). His act of violence is his only affirmation of sel f in a society that represses any other form of self-affirmation and he desperately clings to it. Even the alarm clock that rings in the beginning of the novel is a symbol. It is a symbol Wright uses as a "wake up" call to a society that remains locked in illusions regarding its creation of race relations that makes Bigger always someone who is "following a strange path in a strange land" (Wright 127). This is why Bigger's communist lawyer tells the court that Bigger is incapable of killing because he is already dead as he is forced to exist in a society that refuses him any affirmation of life. Bigger is a displaced person because the society into which he is born allows him no place. He is Ellison's "invisible man" who is destined to fall be... ... of modern American society's institutionalized oppression. WORKS CITED "Richard Wright." Chapman, R. (ed.) Black Voices. New York, Penguin Books, 1968: 113-114. "Richard Wright Biography." http://www.math.buffalo.edu/~sww/wright/wright_bio.html March 20, 1999: 1-5. "Richard Wright; Homegrown: Bigger Thomas as a Product of His Environment." http://www.loras.edu/~ENG/faculty/fretz/Page12.html March 20, 1999: 1-2. "'Without the Consolation of Tears': Richard Wright, France, and the Ambivalence of Community." Gilroy, P. (ed.) The Black Atlantic: Modernity and Double Consciousness. Mass., Harvard Univ. Press, 1993: 146-186. Wright, R. "How Bigger Was Born." Chapman, R. (ed.) Black Voices. New York, Penguin Books, 1968: 538-563. Wright, R. Native Son. New York, HarperCollins, 1993.

John Dryden Translator of Virgil Essay

John Dryden translated Virgil in the late 1690’s when more than fifty Englishmen before him had tried to translate at least some Virgil and many translated after his death in the seventeenth century as John Denham and Edmund Waller. What makes Dryden’s translation the most successful version, the most read and accepted between its competitors? How did Dryden translate his Virgil and why? And what kind of response did his translation receive at the time? â€Å"Without invention a painter is but a copier, and a poet but a plagiary of others. Both are allowed sometimes to copy and translate†¦Ã¢â‚¬  Dryden stated that he used paraphrase and literal translation when translating Virgil, which allowed him the liberty of modernizing it. Dryden believes that he used what was best in matter, form and style in translating Virgil by means of paraphrasing, rephrasing, and changing some phrases which when translated word for word would produce an odd meaning of the terms. â€Å"Imitators are but a servile of cattle† says Dryden, the reason why he didn’t want just to imitate Virgil, but personalize and domesticate his translation. By doing this, Dryden transformed Virgil’s poems, and particularly the Aeneid, into autobiographical and personal statements. So, how did he do this? Dryden used the political background of the events that happened in Rome and paralleled them to recent political events to express his personal opinions. By the way of adding and modifying phrases, Dryden changes the tone of the first Eclogue from melancholy to bitter, transforming the poem to express his own depressed spirit. This spirit changes and develops further in the ninth Eclogue which has a similar background as the first. Here, Dryden makes full use of the poem to attack literally the Williamite government, where he accuses it of killing his creativity. He substitutes â€Å"the corrupt city† of Virgil by â€Å"the Court† continuing with his bitter feelings towards the Establishment with phrases like â€Å"the Bribes of Court†. Furthermore, the Virgil volume was dedicated to non- Williamite noblemen. Dryden’s loathing of William often makes him bring hostility to foreignness in Virgil. His Virgil has been seen as a Jacobite work, supporting the exiled James II. Another huge background change was the introduction of Christian universe. Dryden introduces Christian terms to the Virgil, replacing the Roman paganism. He introduces â€Å"Heaven† with all its Christian connotations, replacing Virgil’s words for the gods, the fates, and fortune. This new Christian conception changes the character and mission of the hero. Aeneas is transformed into a Christian who bears his misfortunes with patience as he is on a divine mission. â€Å"I have endeavour’d to make Virgil speak such English as he wou’d himself have spoken, if he had been born in England, and in this present Age† As to the language of translation, Dryden’s version has many identical traces with the works of many others who preceded him. Dryden is thought to have read at least forty of the previous Virgil translations. He is thought to have borrowed many of Douglas’s word translations; Chaucer’s rhymed couplets and most of all, Lauderdale’s word rhymes. Dryden â€Å"thought it fit to steer betwixt the two Extreams, of Paraphrase, and Literal Translation† and stated that â€Å"Some things too I have omitted, and sometimes added of my own†. â€Å"But by what Authority? † , asked Luke Milbourne angrily. From its first appearance, Dryden’s Virgil was canonized. His most distinguished antagonists are Swift and Wordsworth. Swift wrote â€Å"A Tale of a Tub† which takes aim at Dryden, intending his demolition but failed enormously and may have even contributed to Dryden’s sale. Wordsworth wrote â€Å"whenever Virgil can be fairly said to have had his eye upon his object, Dryden always spoils the passage. † Milbourne, in his â€Å"Notes on Dryden’s Virgil†, details objections to nearly six hundred separate passages, and supplies many alternatives of his own or Ogilby’s renderings, saying that although his words are not well placed, but they keep the original meaning of Virgil. Spence in his Polymetis , an illustrated mythology book, advances numerous objections to Dryden’s Virgil. Another attack is from E. M. W. Tillyard who objects on his crudity, vulgarity, or sometimes over-gentility. Samuel Johnson remarked that â€Å"Dryden’s faults are forgotten in the hurry of delight, and Pitt’s beauties are neglected in the languor of a cold and listless perusal. † Dryden’s style aims at the clarification of Virgil and transparency of translation. By domestication, and parallelism of the political background, Dryden was able to produce an epic which came alive after centuries, by adding to it his passions, senses and the concerns of his own age. Sources: * Dryden’s Virgil: Translation as Autobiography, Thomas H. Fujimura, University of North Carolina Press, 1983 * Dryden’s Virgil, William Frost, CL summer 1984, Volume 36, # 3. * John Dryden, Preface to Ovid’s Epistles, in Of Dramatic Poesy and Other Critical essays, ed. George Watson (London, 1962) II, p. 195. * Dryden, J ; (1956) â€Å"Preface to Ovid’s Epistles† (1680), in E. N. Hooker and H. T. Swedenberg, Jr. (eds), The works of John Dryden, vol. 1, Berkeley and Los Angeles, CA: University of California Press. * Luke Milbourne, Notes on Dryden’s Virgil (1698 ; rpt. New York and London, 1971) pp. 32, 80, 136 * Dryden : The Critical Heritage, ed. James Kinsley and Helen Kinsley (London and New York, 1971), p. 324 * Joseph Spence, Polymetis (1747; rpt. New York and London, 1976) * The Cambridge Companion to Virgil, (ed. ) Charles Martindale: Cambridge University Press, 1997, p. 31

The Great Controversy of Newton and Leibniz

The great controversy as to who discovered the Calculus first, either Isaac Newton or Gottfried Leibniz, is indeed a sordid affair, which has sullied the arena of science. Boyer speaks the truth when he says that no invention in science or mathematics can be said to be the accomplishment of one or two persons (1959, p. 187). Newton himself admitted â€Å"If I have seen further it is by standing on the shoulders of giants† (qtd. in Rees 2006, p. 340). Such self-effacement is part of the magnanimity that we expect from a true genius. But did Leibniz conduct himself similarly? This, I believe, is the crux of the debate. Scientists not only stand on the shoulders of the giants of the past, but they also collaborate with each other. The very greatness of science stems from the fact that it is practiced in broad daylight. There should be no place for pride and vanity here. And yet the great controversy involves nothing but vanity. In the first instant it involved the vanities of two personalities, and then embroiled the vanities of two nations. If the accolade of the â€Å"inventor of the Calculus† must go to one among the two, I believe it must go to him who has conducted himself with most honor. And in this duel Newton emerges the winner. I first catalogue all that can be said in favor of Leibniz. He was truly a philosopher, in contrast to the scientific genius that Newton was. If we examine his philosophy we will find that it is in complete harmony with what the science of the calculus describes. He postulated a theory of â€Å"monads†, which are infinitesimal units of reality in which the microcosm contains the macrocosm. Calculus is the analysis of infinitesimals, and we are able to see in it a reflection of the Monadology. Therefore it is very likely that he came to an independent discovery. Calculus was on the verge of being discovered in any case, which the works of Huygens, Barrow and Fermat attest to. It is recorded that Leibniz began work on the Calculus in 1674, independently of Newton (?), and was the first to publish in 1684 (Stillwell 2002, p. 159). His unique approach (the dy/dx notation) demonstrates clearly his originality. And because he starts from a philosophical point of view, his analysis is more intuitive and suitable to demonstration. This is why the Leibnizean notation and approach that has become the norm. But the fact remains that Newton was the first to come a thorough formulation of the Calculus. In a note to a paper written in 1666 we find him deriving a tangent to a curve using his â€Å"method of fluxions†. In this note there is as aside that reads â€Å"This is only a special case of a general method whereby I can calculate curves and determine maxima, minima, and centers of gravity† (Boyer 1959, p. 207). This clearly indicates that Newton had come to a complete formulation. But he has no regard for the vanity of publication, being the consummate scientist that he was. In the height of the controversy Newton is reported to have said, â€Å"I have never grasped at fame among foreign nations, but I am very desirous to preserve my character for honesty† (Brewster 2004, p. 72). Calculus to Newton was merely a tool that he required to come to his universal theory of gravitation and motion, and not something that should be flouted separately. He was even reluctant to publish the revolutionary Principia, and did so only after the prodding of Edmund Halley. Leibniz, on the other hand, was eager to publish and propagate his findings. While we admit to his originality to a large extent, the conduct of Leibniz is highly suspicious in the proceedings. He makes no defense of his integrity, as Newton does, but instead seem entirely intent on pushing the evidence alone, as if defending himself in a court of law, and this makes us feel that he is hiding something. Subsequent scholarship does indeed reveal that he manipulated documents before being released. He is also found to have possessed crucial papers of Newton which he fails to admit of, which C J Gerhardt unearthed in 1849, even though he did make such an admission shortly before his death (Cajori 1898, p. 240). We must judge by circumstantial evidence, because it is all that we have at this distance. When we focus on the conduct of the two disputants, Leibniz is certainly the suspect one. There is no doubt that they both collaborated with each other. But plagiarism must be construed when any one among them fails to be completely honest and forthcoming. From this point of view the accusation falls on Leibniz, who has surely acted suspiciously. Even by his own admission he was aided by Newton’s papers, yet he failed to acknowledge his debt in time. This amounts to plagiarism. And since it is Newton that he plagiarized from, it is fair to name Newton as the inventor of the Calculus. Reference List Boyer C B. (1959). The History of the Calculus and Its Conceptual Development. Chelmsford, MA: Courier Dover Publications. Brewster D. (2004). Memoirs of the Life, Writings and Discoveries of Sir Isaac Newton Part 2. Whitefish MT: Kessinger Publishing. Cajori F. (1898). A History of Elementary Mathematics. London: Macmillan. Rees N. (2006). Brewer's Famous Quotations: 5000 Quotations and the Stories. New York: Sterling Publishing Company. Stillwell J. (2002). Mathematics and Its History. New York: Springer Publishing Company.   

Wind Energy and Power Optimization The WritePass Journal

Wind Energy and Power Optimization Introduction Wind Energy and Power Optimization Introduction1. Overview1.1. Wind energy1.2.  Challenges1.3 Aims and Objectives  2.  Ã‚  LITERATURE REVIEW2.1.  Introduction2.2.  Ã‚  Past Achievements2.3.  Ã‚  Current work2.4.  Ã‚  Future Prospects3.1.  Description3.2.  PSS/E3.3.  Ã‚  Spectrum Power CC3.4.  Ã‚  Comparison  4.  PLANNING4.1.  Overview:4.2.  Project Risks:4.3.  Gantt Chart  CONCLUSIONREFERENCES:APPENDIX:Related Introduction 1. Overview 1.1. Wind energy The wind energy is one of the sources of renewable energy which has many advantages over the non-conventional sources of energy. There are many topological and economical factors associated with the construction of the wind farm which decide upon the construction design of the wind turbine and the placement of the wind turbines in the farm.The main construction of the wind farm consists of the mechanical, civil costs and electrical costs. In construction of the wind turbines there are different types and designs of turbines used depending on the location, topography and the power output. The wind turbine generators convert kinetic energy of the wind into the electrical energy. Different types of generators are used in the conversion according to the application and the requirements. 1.2.  Challenges A single wind turbine is connected into the array of many wind turbines to form a wind farm which is utilized to generate electrical energy.   The main consideration with the wind farm is the cost of installation and the power quality. Due to the non availability of the constant wind at all times the energy was highly unreliable, but due the new power electronic converter devices and manufacturing of the doubly fed induction generators (DFIG) the engineers have been able to overcome the problem. The power quality is the primary concern when the energy generated from the wind farm is connected to the main grid .The voltage unbalance at Bus-Bar, voltage fluctuations and reliability are the issues of prime concern in the power quality. The main problems related to the power quality in the wind farm are: 1) Steady State voltage impact: It is the most common problem which is mostly related to the source and load of electric power. Due voltage drop in the line because of the presence of impedance there are voltage drops, which must be kept under the limits to avoid failure. 2) Dynamic voltage variations: The cause for the dynamic voltage variations is the same steady state voltage variations but they are studied for a shorter time intervals of seconds or fraction of second. These can be reduced by introducing variable wind speed system or by controlling the reactive power. 3) Harmonic Distortion: In the electric System due to non-linear loads and the power electronic devices there are distortions in the pure sine wave. 4)   Voltage Transients: When an induction machine or a capacitor bank is connected in the system, the high currents are observed which might cause disturbance in the grid. The need of the optimization in the wind farms is a need, to make the technology more efficient and more reliable. There are many tools used for the simulation of the wind farm but the tools used for the wind park grid connection optimization are the PSS/E and Spectrum Power CC which contains a module for the power system optimization. 1.3 Aims and Objectives â€Å"Wind Park Grid Connection Power Optimization† In the wind farm design a typical on/offshore substation which consists of the switchable reactive components and transformer tap changers should be modeled within a power system simulation package and replicated in the Siemens SCADA (Supervisory control and Data Acquisition) system using the software Spectrum Power CC. The SCADA contains a module for power system optimization which has not been explored by the Siemens, the software has to be verified for the optimization of the wind farm and then the modeling is to be done which is achieved by proper learning of the software and implementation of the same in the real time SCADA software. The results obtained from the network optimization algorithm model Vs SCADA system are to be verified and analyzed and based on the analysis the improvements or alternatives are proposed for further enhancement. In the past due to the limited work on the software, exploring of the tools and techniques in the software is another key motive in the process which will not only solve the optimization problem but will be beneficiary for future developments. However there are optimization tools developed using the Generic Algorithm for improving the reliability of the system.   2.  Ã‚  LITERATURE REVIEW 2.1.  Introduction The wind energy is now one of the major sources of energy. Different designs of the turbines have been introduced to improve the reliability of the system. The main parameters which are taken into consideration in designing of the wind farms is the energy output, cost efficiency, the impact on the environment and the impact on the electric grid which mainly includes the integration into the existing electrical system and the power quality issues. These factors must be fulfilled before connecting into the main network to keep the existing system operational. In the process of designing the actual system of the wind farms the modeling of the proposed design which is an important factor in the basic structure of the turbine, type of blades, turbine used etc. The analysis of both the mechanical and electrical properties of the structure of the wind turbine is done using different modeling tools like PSCAD, PSS/E, Dig Silent etc.[7][8] 2.2.  Ã‚  Past Achievements Power quality in the wind turbines is the important area of concern and assurance of the protection from all the disturbances has to be made to ensure the protection of the grid. The main power quality standards are static voltage level, voltage fluctuations, voltage transients, voltage harmonic distortion, voltage unbalance and voltage supply interruptions. In the past the fixed speed electric turbines were used but now due to their drawbacks main being the inefficient control of the reactive power and power quality problems the variable speed turbines have been developed. A variable speed turbine keeps the generator torque constant and the speed changes which results in constant power in the system which is the essential requirement. There are many power electronic devices which are used in combination with the induction machine and the synchronous machine. The structures developed in the modeling of the wind turbines are used in the analysis between the electrical and the mechanical structure of the wind-farm and also help in the dynamics interaction of the wind farm and electrical grid which enables the design engineers and owners to make an adequate study before the installation of the wind- farm. [1][2] Various models have been developed earlier for specific studies in the wind turbine functioning using the Dig Silent and PSS/E software. Various calculations are performed by the utility engineers like the load flow analysis and the transient analysis of the models developed. The main objective of the load flow calculations is to identify the flows in the transmission lines, transformers and the voltage at different buses or nodes which is an integral planning of the planning and the design of the wind farm. The calculations are done under different scenarios to satisfy the conditions. The transient stability studies are done to calculate the transient response of the system under the disturbances. The synchronism, the damping of the oscillations of the machines are examined which play a vital role in the planning and interconnection of the wind farm. [4][9] 2.3.  Ã‚  Current work Many studies have been conducted on the stability of the wind-farms, but referring to the paper by David T.Johnsen on â€Å"Optimisation of the fault ride through strategy of a wind farm† which explains the optimisation and also the dynamic stability of the wind-farm by developing a procedure for an optimal fault ride through strategy for the wind farms. The dynamic simulations are developed and modeled in PSSE which illustrates the possibility of increasing the capacity of the wind farm by optimal fault ride through settings. â€Å"The operational characteristics of the wind farm are optimised by adjusting the parameter settings of a model of a simplified PQ-generator while simulating in PSSE†. From the article it is observed that the â€Å"wind-farm consists of radial connection, consisting of two parallel and identical 132 Kv branches which are connected to a high level wind penetration†. Apart from the two wind farms an† additional wind farm (WF2)† is connected which is represented in the network by the â€Å"generic PSS/E model of a full converter turbine or a simple P-Q generator which represents as ideal power source.† The settings of the P-Q generator can be modified in the simulation by adjusting the active and reactive power in the system. To increase the stability and the loss of synchronism the â€Å"active power injection must be reduced to a low active power level as soon as the voltage dip is detected and a high value of reactive power during the fault incre ases the transferable limit of the active power during and after the fault. â€Å" In the conclusion of the paper it is seen that the comparisons between the response of the â€Å"P-Q generator and generic FCWT model† illustrates that it possible for the â€Å"P-Q generator to successfully ride through the fault while the generic FCWT trips.† â€Å"The main concerns regarding the dynamic power response in the process of optimisation are as follows: 1. The active power must be severely constrained during the fault sequence. 2. The maximum reactive power production has to be high and fast responding.† Hence it is concluded from the paper that the fault ride through strategy can improve the capacity and the electric grid quality in the wind-farm. [3] In an optimization model developed by the Strategic Energy Institute (Georgia Institute of technology) there are some input parameters like wind speed, Weibull parameter, investment, efficiency of generator and gearbox, speed etc and output parameters as optimal rotor diameter, optimal generator capacity, optimal RPM, torque and power produced. These parameters are drawn into a flowchart which consists of a wind turbine design optimization model. [10] 2.4.  Ã‚  Future Prospects The IEEE research paper on â€Å"Optimization of Electrical Connection Scheme for Large Offshore Wind Farm with Genetic Algorithm â€Å"at the Sustainable Power Generation and Supply (2009) represents a way of power system optimisation by Generic Algorithm .An analysis on an off-shore wind farm is made in which the optimisation of the electrical connection is converted into the factors of the â€Å"voltage level inside the farm, the voltage levels of substation, number of substations, location of substations, connection topology of substation and turbines†. Due to their non-linearity the optimization is done by Generic Algorithm and the analysis is done in the paper. [6] A research paper presented in the Nordic workshop on Power and industrial electronics (2004) on Optimization of electrical system for a large DC offshore wind farm by Generic Algorithm† proposes an optimization based on Generic Algorithm where the input parameters are used as technical data and are optimised for minimum cost and maximum reliability. Based on the theory of natural evolution a Generic is developed which consists of â€Å"population of bit strings transformed into three genetic operators’ selection, crossover and mutation.† An optimization model is developed which computes cost and the reliability. The model consists of the input data, some rules, cost calculation, reliability evaluation and an optimum configuration with the help of generic algorithm. In the genetic optimization the â€Å"encoding and decoding of the chromosomes† is done which leads to computation of the cost and reliability, finally the mutation operator is used to improve th e execution of the Generic Algorithm. [14] In another IEEE paper by Kusiak.A et al (2010) â€Å"Optimization of Wind Turbine Performance With Data-Driven Models† a multi objective optimisation function is made which represents the wind power output, the vibrations in the train and the vibration in the tower to determine the wind turbine functioning. The concept of neural networks, an ES algorithm â€Å"the Strength Pareto Evolutionary Algorithm (SPEA)† is used solving the model. The results obtained state that the vibration mitigation and power maximization can be done by adjusting the generator torque and blade pitch angle. [5] In the â€Å"Small Wind Off-Grid System Optimization Regarding Wind Turbine Power Curve† paper by Ã…  imić.Z and MikuliÄ ić.V (IEEE) there is another small hybrid off-grid system in which there is discussion on the impact of the power curve on the cost of the energy and amount of energy produced. The â€Å"HOMER micro power optimizing tool â€Å"was used for the optimisation, wind speed data was varied and the results were analyzed. 3.  Ã‚  METHODODLOGY 3.1.  Description In the project as the simulations of the wind farm are to be carried out in the software package, the studying of the wind model layout is the prime important step which includes the components and specifications. The layout of the wind farm design mainly consists of an array of wind turbines, the electrical connections, on/off shore substation, transformer, On -Load Tap changers, Phase -to -Phase voltage controllers and shunt capacitor banks to improve the voltage quality of the system. 3.2.  PSS/E The optimal power flow software PSS/E is used in the analysis in which all the components are modeled and all the results are recorded. A brief description of the software is as follows: PSS/E (Power System Simulation for Engineering): â€Å"Power System Simulation for Engineering (PSS/E) is the major tool used in the course of the project which consists of a set of programs for studies of power system transmission and generation behavior in both steady state and dynamic situations. It can be used as a tool to analyze the power flow and the related network functions, the optimal power flow, balanced and unbalanced faults, network equivalent construction, as well as dynamic simulation. The main software used is the Power System Simulator for engineering optimal power flow from Siemens which improves the overall efficiency and output of the system in addition to the normal power flow. The software is mainly used for the today’s challenges of the regulated power supply which are as follows: Reactive power scheduling Voltage collapse analysis Transfer capability investigation Location based marginal cost assessment Ancillary service opportunity cost assessment Impact assessment Base case development Congestion analysis† *The Above content is taken from the user manual of the Software PSS/E. [11] As the software has been used earlier in the analysis of the power system so learning and implementing the software would not be a very difficult task and the analysis can be carried out using the manuals and other research material provided on the internet. 3.3.  Ã‚  Spectrum Power CC In the second and the important part of the project the same wind farm simulation model is modeled in the Siemens Spectrum Power CC software using the SCADA, the Distribution Network Analysis (DNA) which consists of Distribution system power flow (DSPF), Distribution System State Estimator (DSSE), Short Term Load Scheduler (STLS), Fault Management and Volt-Var Control(VCC). The brief description of the software from the Siemens software reference manual of the Power Spectrum CC is as follows: â€Å"Distribution Network Analyses (DNA) supports the following features: Effective and efficient control of distribution networks   Increased supply quality and reliability Optimal use of network equipment Minimization of network losses Detection and elimination of overloads in time Efficient fault management The elements which are to be used in the software for the analysis of the system along their main functions which are an integral part of the Spectrum Power CC Distribution Network Analysis are: 1) Distribution System Power Flow(DSPF): â€Å"DSPF is mainly used to calculate the network status in the system configuration. The power flow solution calculates the voltages at all the bus-bars, the power and the reactive power at all the buses. The flows in the network are the most important parameters in the simulation. The limits of the system are analyzed and suitable optimization technique is used.† 2) Distribution State Estimator(DSSE): â€Å"DSSE is mainly used for the real-time monitoring, control and optimization of the model. It estimates the active and reactive power values and corrects the data by using the techniques of mismatching of information. â€Å" DSSE integrates the optimization process with the optimal power flow to calculate the flows which are then used to monitor the real time operation of the network. 3) Short Term Load Scheduler(STLS): â€Å"STLS tracks the active and reactive power management of the power system loads and maintains the consumption for the loads in the network into a database.   â€Å" 4) Fault Management: â€Å"The main application of the Fault management is location of the fault, the fault isolation and service restoration. The fault management consists of: Fault location Locating the faulty section or area of the network as closely as possible Fault isolation Isolating the faulty section or area of the network Service restoration Restoring power to de-energized non-faulty areas of the network 5)   Volt-Var Control(VVC): â€Å"Volt-Var Control (VCC) deals with the operations on the transformer with on-load tap changers, phase-to phase voltage controllers and shunt capacitors to improve the network operations. The main task is to improve the overall reliability and quality of the network. VCC works on two operating modes: Open loop: The settings after running the flow are not automatically executed; they are reviewed by the user. Closed Loop: The settings after running the flow are automatically executed after VCC calculation.† The main objectives which are to be fulfilled after the optimization of the system mainly consists of: 1) Minimize limit violations. 2)   Minimize power losses and limit violations. 3) Minimize active power consumption and limit violations. 4) Minimize reactive power consumption and limit violations. 5) Maximize power revenue and minimize limit violations. *(The description of the software has been taken from the reference manuals provided by Siemens .It has been edited and modified according to the data required, but still Quoted to be on safer side.)[12] The above tools in the software are studied and then analyzed as the software is used for the optimal power flow for the first time, so understanding the software is a difficult task which may consume a lot of time and may require a lot of help from the external sources. If the results are required results not obtained on the software then if will become more challenging, and have to take the help of the specific team involved in creation of the power system optimisation tool in the software, which may include taking help from Siemens, Germany. Replicating the power system model on the software won’t be a challenging task, if all the main functions are studied and learned in detail. The results may be then obtained if the simulation is successfully modeled in the software. 3.4.  Ã‚  Comparison In the last step results of both the simulations will be compared and the analysis of the results obtained is done separately for both the softwares. The drawbacks of the Distribution Network Analysis software will be studied based on the results obtained from the comparison of the data obtained after running the simulations. A suitable alternative is then proposed, supporting the simulation and improvements in the design are implemented to obtain the desired results. The proper explanations of the improvements supporting the outcomes are made as the improvements proposed in the software are then implemented by the engineers without the power system background.   4.  PLANNING 4.1.  Overview: The project work has been planned and divided into a timeline which has been shown in the Gantt chart as attached in the report. The project plan is made keeping in mind some delays due to the unavoidable circumstances and will be effective from the initiation till the completion of the project. 4.2.  Project Risks: In the Project as the modeling tools have to be used in the simulation of the wind  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   farm so the availability of the software is a major concern. The power system optimization software PSS/E is available which won’t be a concern. As the software is complex and difficult to understand so it may take a longer time to understand the working. The help of the PhD students will be taken and the simulation will be made as simple as possible to remove the complexity from the model as it has to be modeled in a short duration. If necessary the use of simple optimization tools would be done like Dig SILENT, Power world Simulator etc. In the another modeling software Spectrum Power CC provided by Siemens, the power optimization module in the software on which the simulation is mainly based is new, which may consume a lot of time learning the software, therefore suitable training will be taken by the experts so that, I can easily adapt the software and proceed with the work. The difficulties faced will be rectified by the Siemens Technical Team and PhD students at The University Of Manchester which will lead to the success of the project. 4.3.  Gantt Chart   Risk Assessment Form Dissertation Project: â€Å"Wind Park Grid Connection Power Optimization† Risk Description Effect on the project Action Required Non Availability of PC The postponement of the project Immediate availability of another PC Non Availability of Software Difficulty in modeling. Immediate availability or some alternative modeling tool. Data Crash A data backup is created. A backup has to be created. Power system optimization software use Due to the non-familiarity longer time to learn the software. Modeling will be kept simple and the help of PhD students would be taken for modeling. SCADA software interface Due the first time use of optimization module there may be delays. Help of specialized team is expected.    CONCLUSION In the feasibility study above the methodology of the dissertation project is explained. The literature review highlights all the work done and the future prospects of the work that can be done in the research are. The project planning consists of the Gantt chart which is a layout of the working of the project which includes all the risks and different challenges during the project. REFERENCES: 1)    Eriksson.K .et al.(n.d.), â€Å" System Approach On Designing An Offshore Wind Power Grid Connection† http://www05.abb.com/global/scot/scot221.nsf/veritydisplay/34ec041beda66334c1256fda004c8cc0/$file/03mc0132%20rev.%2000.pdf 2)    Hanson.J and Hunger.T (n.d.) â€Å"Network Studies for Offshore Wind Farm Grid Connections Technical Need and Commercial Optimization â€Å"  Ã‚  Ã‚  Ã‚  2004ewec.info/files/23_1400_juttahanson_01.pdf 3)   Johnsen.D .et al. (n.d.) â€Å"Optimisation of the fault ride through strategy of a wind farm† frontwind.com/Paper%20Master%20Thesis.pdf 4)   Kazachkov.Y and Stapleton.S (2004), â€Å"Modeling Wind Farms for Power System Stability Studies† https://www.ptius.com/pti/company/eNewsletter/2004April/Modeling%20Wind%20Farms%20for%20Power%20System%20Stability%20Studies.pdf 5)    Kusiak.A .et al. (2010)   â€Å"Optimization of Wind Turbine Performance With Data-Driven Models† IEEE TRANSACTIONS ON SUSTAINABLE ENERGY, VOL. 1, NO. 2, JULY 2010 icaen.uiowa.edu/~ankusiak/Journal-papers/IEEE_2010_2.pdf 6)   Lingling.H, Yang.F and Xiaoming.G(2009) â€Å"Optimization of Electrical Connection Scheme for Large Offshore Wind Farm with Genetic Algorithm†Ã‚  Sustainable Power Generation and Supply, 2009. SUPERGEN 09  Ã‚   10.1109/SUPERGEN.2009.5348118 http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=arnumber=5348118 7)   Petru.T (2001), â€Å"Modeling of Wind Turbines for Power System Studies† http://webfiles.portal.chalmers.se/et/Lic/PetruTomasLic.pdf 8)   Petru.T and Thiringer.T (2002)   â€Å"Modeling of Wind Turbines for Power System Studies† IEEE TRANSACTIONS ON POWER SYSTEMS, VOL. 17, NO.4   http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=arnumber=1137604 9)   Sayedi.M (2009),†Evaluation of the DFIG Wind Turbine Built-in Model in PSSE†Ã‚  Ã‚  Ã‚  Ã‚   http://webfiles.portal.chalmers.se/et/MSc/SeyediMohammadMSc.pdf 10)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Schmidt.M â€Å"Wind Turbine design Optimization† Strategic Energy Institute(Georgia Institute of Technology) . clemson.edu/scies/wind/Poster-Schmidt.pdf 11)   Ã¢â‚¬Å"Siemens   Energy manual Guide for PSS/E â€Å"(Available on internet) energy.siemens.com/us/en/services/power-transmission-distribution/power-technologies-international/software-solutions/pss-e.htm 12)   Ã¢â‚¬Å"Spectrum Power CC Manual†, Siemens Germany 13)   Ã…  imić.Z and MikuliÄ ić.V (n.d.) â€Å"Small Wind Off-Grid System Optimization Regarding Wind Turbine Power Curve† an IEEE paper. http://bib.irb.hr/datoteka/309501.Small_Wind_OffGrid_ZS_final.pdf 14)   Zhao.M, Chen.Z and Blaabjerg.F (2004) â€Å"Optimization of Electrical System for a Large DC Offshore Wind Farm by Genetic Algorithm â€Å" NORDIC WORKSHOP ON POWER AND INDUSTRIAL ELECTRONICS 2004 – 037 APPENDIX: General Risk Assessment Form Date: (1) 11/5/2011 Assessed by: (2) Rajat Aggarwal Checked / Validated* by: (3)Martin Lorimer Location:   (4) Siemens, Manchester Assessment ref no (5) Review date: (6) Task / premises: (7) Wind Park Grid Connection Power Optimization :Modeling of Power system Activity (8) Hazard (9) Who might be harmed and how (10) Existing measures to control risk (11) Risk rating (12) Result (13) Continuous use of computer Eyes pain , back pain , Headache Myself , May lead to fatigue Proper Precautions while using computer Low T Computer crash Data crash Delay in project Data backup Medium A Fire Damage to the company Company working may be harmed Fire Safety Equipments Medium A

The History of Kleenex Tissue

The History of Kleenex Tissue In 1924, the Kleenex brand of facial tissue was first introduced. Kleenex tissue was invented as a means to remove cold cream. Early advertisements linked Kleenex to Hollywood makeup departments and sometimes included endorsements from movie stars (Helen Hayes and Jean Harlow) who used Kleenex to remove their theatrical makeup with cold cream. Kleenex and Noses By 1926, Kimberly-Clark Corporation, the manufacturer of Kleenex, became intrigued by the number of letters from customers stating that they used their product as a disposable handkerchief. A test was conducted in the Peoria, Illinois newspaper. Ads were run depicting the two main uses of Kleenex, either as a means to remove cold cream or as a  disposable handkerchief for blowing noses. The readers were asked to respond. Results showed that 60%  used Kleenex tissue for blowing their noses. By 1930, Kimberly-Clark had changed the way they advertised Kleenex and sales doubled proving that the customer is always right. Highlights of Kleenex History In 1928, the familiar pop-up tissue cartons with a perforated opening were introduced. In 1929, colored Kleenex tissue was introduced and a year later printed tissues. In 1932, pocket packs of Kleenex were introduced. That same year, the Kleenex company came up with the phrase, The handkerchief you can throw away! to use in their advertisements. During World War II, rations were placed on the production of paper products and the manufacturing of Kleenex tissues was limited. However, the technology used in the tissues was applied to the field bandages and dressings used during the war effort giving the company a big boost in publicity. Supplies of paper products returned to normal in 1945 after the war ended. In 1941, Kleenex Mansize tissues were launched, as indicated by the name this product was aimed at the male consumer. In 1949, a tissue for eyeglasses was released. During the 50s, the spread of the popularity of the tissues continued to grow. In 1954, the tissue was the official sponsor on the popular television show, The Perry Como Hour. During the  60s, the company began successfully advertising the tissue during daytime programming rather than just nighttime television. SPACESAVER tissue packs were introduced, as well as purse packs and juniors. In 1967, the new square upright tissue box (BOUTIQUE) was introduced. In 1981, the first scented tissue was introduced to the market (SOFTIQUE). In 1986, Kleenex started the Bless You advertising campaign. In 1998, the company first used a six-color printing process on their tissues allowing for complex prints on their tissues. By the 2000s, Kleenex sold tissues in over 150 different countries. Kleenex with lotion, Ultra-Soft, and Anti-Viral products are all introduced.   Where did the word come from? In 1924, when  Kleenex  tissues were first introduced to the public they  were intended to be used with cold cream to remove makeup and clean the face. The  Kleen in Kleenex represented that clean. The ex at the end of the word was tied to  the companys other popular and successful product at the time,  Kotex brand  feminine napkins. Generic Use of the Word Kleenex The word Kleenex is now commonly used to describe any soft facial tissue. However, Kleenex is the trademarked name of the soft facial tissue manufactured and sold by the Kimberly-Clark Corporation. How Kleenex Is Made According to the Kimberly-Clark  company, Kleenex tissue is made in the following way: At the tissue manufacturing mills, bales of wood pulp are put into a machine called the hydrapulper, which resembles a giant electric mixer. The pulp and water is mixed to form a slurry of individual fibers in water called the stock. As the stock moves to the machine, more water is added to make a thinner mixture which is more than 99 percent water. The cellulose fibers are then thoroughly separated in refiners before being formed into a sheet, on the forming section of the creped wadding machine. When the sheet comes off the machine a few seconds later, it is 95 percent fiber and only 5 percent water. Much of the water used in the process is recycled after being  treated to remove contaminants prior to discharge. A felt belt carries the sheet from the forming section to the drying section. In the drying section, the sheet is pressed onto the steam-heated drying cylinder and then scraped off the cylinder after it has been dried. The sheet is then wound into large rolls. The large rolls are transferred to a rewinder, where two sheets of wadding (three sheets for Kleenex  Ultra Soft and Lotion Facial Tissue products) are plied together before being further processed by calender rollers for additional softness and smoothness. After being cut and rewound, the finished rolls are tested and transferred to storage, ready for converting into Kleenex  facial tissue. In the converting department, numerous rolls are put on the multifolder, where in one continuous process, the tissue is interfolded, cut and put into Kleenex brand  tissue cartons which are inserted into shipping containers. The interfolding causes a fresh tissue to pop out of the box as each tissue is removed.

Watership Down Quotes

'Watership Down' Quotes Watership Down is a novel by Richard Adams. Its popular on many high school reading lists. The work is an allegory: a fantasy about a group of rabbits in search of a warren. Here are a few quotes from Watership Down. The Threarah doesnt like anything he hasnt thought of for himself.- Richard Adams, Watership Down Note: This quote refers to the chief rabbit, and it tells us a little bit about the leadership in the rabbit community. This is the type of example that the younger generations have to followthe leaders they have to look up to. Its very self-centered  and does not consider what is best for the community. El-ahrairah, your people cannot rule the world, for I will not have it so. All the world will be your enemy, Prince with a Thousand Enemies, and whenever they catch you, they will kill you. But first they must catch you, digger, listener, runner, prince with the swift warning. Be cunning and full of tricks and your people shall never be destroyed.- Richard Adams, Watership Down Note: This quote reminds us of many of the trickster-like tales and legends. In Watership Down, the quote is derived from Dandelions myth. As in many of the other mythic tales were familiar with in literary history, gifts are given: intelligence (cunning), speed (runner), and strength (digger). Rabbits need dignity and above all the will to accept their fate.- Richard Adams, Watership DownTheyd altered what rabbits do naturally because they thought they could do better.- Richard Adams, Watership Down Note: Animals in the wild will act (and react) in certain ways that seem natural, but are also part of learned responses. When they learn that those behaviors are no longer required, some animals begin to act in unnatural ways. They could have comfortable burrows (for example), but buck rabbits wont (cant) dig. Their (natural) way of life has been changed. I think we ought to do all we can to make these creatures friendly. It might turn out to be well worth the trouble.- Richard Adams, Watership DownThe truth is, youre just a silly show-off.- Richard Adams, Watership DownWe all have to meet our match sometime or other.- Richard Adams, Watership DownI have learned that with creatures one loves, suffering is not the only thing for which one may pity them. A rabbit who does not know when a gift has made him safe is poorer than a slug, even though he may think otherwise himself.- Richard Adams, Watership DownIf a rabbit gave advice and the advice wasnt accepted, he immediately forgot it, and so did everyone else.- Richard Adams, Watership DownIf my authority goes, where will yours be in half a day.- Richard Adams, Watership Down

Discovery of the unconscious Essay Example | Topics and Well Written Essays - 500 words

Discovery of the unconscious - Essay Example Nietzsche stated that psychology is the core of the sciences but it was affected by religious, social and cultural prejudices (Watson 996). And this played a significant role in the development of the concepts that formed the foundations of psychoanalysis. This is because for the generations before the Age of Reformation in Europe, religion and spirituality was used to explain everything. Issues like mental illness was seen as some kind of punishment and these are Biblical images that are related to curses and negativity being connected to people who do bad deeds. Thus, at the end of the Middle Ages, whilst the natural and physical sciences developed, aspects of the soft sciences like psychology took a longer time to be accepted into mainstream society. Earlier researchers who sought to develop concepts and ideas that were used in the development of the unconscious came up with various approaches. They based their arguments that the self is double, there was the normal mind and the deeper mystical and esoteric self which had been explored by members of Eastern and oriental religions through meditations and other practices. One thing that was universally accepted was that the â€Å"second† self influenced peoples behaviours and feelings. Great philosophers like Pascal, Hobbes and Edgar Allen Poe mentioned issues relating to the â€Å"second† self which has become known as the subconscious mind. Some earlier philosophers sought to find linkages between external environmental factors and the mind. Some scientists like Franz Anton Mesmer (1734 – 1814) postulated that just as the appearance of the moon caused the tides to rise, there were bodily fluids in irrational or mad people that also rose during the full moon. This thereby caused the impetus for the concept of â€Å"lunatics† (pertaining to the moon). Other approaches came forward and these were based on issues like hysteria and its logical linkage to female sexuality since most of the victims were

Financial Analysis Of J Sainsbury PLC And Morrison PLC Essay

Financial Analysis Of J Sainsbury PLC And Morrison PLC - Essay Example Although short term liquidity of Sainsbury is lesser than Morrisons, it could be justified by the fact that the company has more working capital available as compared to Morrisons. This proves the liquidity health of the Sainsbury as against Morrisons. The receivable’s turnover rate of the Sainsbury is more than the competitor which is because of the fact that the company is focusing on expanding the customer base. Once the customer relationship is developed, it would be easier for Sainsbury to lock the customers and attract them to purchase more. It is evident from the inventory turnover rate that both the companies fetch the sales from inventory in a reasonable period of time. This shows that Sainsbury is working as per planning; its sales are increasing but they are not over-stocking as it will disturb their short term liquidity ratio.The debt ratio of both the companies is similar which indicates that this ratio is maintained across the industry. The ratio reveals positive results as 50% of the assets are financed by equity financing. This reduces the role of external creditors affecting the decisions of Sainsbury. Despite the fact that interest coverage of Morrison’s is much better than Sainsbury, it does not affect the decision to invest in Sainsbury. Despite the lower interest coverage of Sainsbury, its interest expenses are still 6 times lesser than its operating profit which shows that there is no potential threat of credit risk or bankruptcy for the company.

World Religions. Scientology and Its Appeal Essay

World Religions. Scientology and Its Appeal - Essay Example Moreover, the term scientology can also be defined as a valuable study which tends to preserve spiritual relationship to the principles along with the universe and other creatures within the world (Wallis, n. d.). The principles and beliefs of the religion i.e. Scientology are further witnessed to increase human potentials in accordance with increasing knowledge and skills concerning true nature along with the facets of immortal beings. According to Hubbard, the founder of the religion, scientology has been defined as the science that enables each individual to know the answer of each question relating to the aforesaid aspects. Moreover, the aspect of scientology can also be viewed as an effective organized system of progression which enables every individual to efficiently address various types of problems. Additionally, the concept has also been identified as an organization which relies upon both religion and psychology. Owing to the stated concern, an appropriate utilization of i deas or knowledge considerably provides the benefit to each individual to empower innate superhuman nature. According to the philosophical principles of Scientology, major challenges of each individual that unfavorably affects in attaining desired goals encompass deficiency in confidence, physical or psychological disabilities as well as psychosomatic infirmities (Matthews, 2011). Thus, the aforesaid significant aspects eventually reveal the appeal of Scientology. 2. Contrast between Science and Religion Science and religion have long been witnessed to create unabated discussion within the era of globalization. In relation to the present globalized environment, science and religion have been witnessed as the foremost paradigms that reveal significant controversy. In this regard, the dissimilarities of these paradigms have been illustrated in the following discussion. Science can be identified as the concept of knowledge which can be generated through the illustration of practical im plementations concerning any specific subject or topic. In contrast, the concept of religion is defined as the beliefs and moral that set by any individual to improve human life and gain fundamental source of satisfaction. Moreover, it has been viewed that religion is certainly unable to involve adequate evidence concerning different beliefs and norms. However, science can be observed to act in the form of encompassing experiential evidence concerning each act performed by any individual (Hohenberg, n.d.). In relation to the modern day context, it can be apparently observed that both the paradigms i.e. science and religion have significant dissimilarities. In this regard, the aspects within religion consist of certain beliefs that engage uncertain attributes or beliefs. However, due to the nature of practicability and realistic characteristics, science significantly weakened the religious beliefs resulting in excluding adequate practical attributes (Perlovsky, n.d.). 3. Brief Overvi ew of Globalization and Role of Atheism With regard to the gaining momentum of internationalization in this present day context, it can be widely viewed that the increased level of knowledge along with the perception of individuals play a decisive part in enhancing the force of globalization by a greater level. Moreover, the fierce development of human knowledge along with the greater involvement of scientific and technological aspects had radically provided adequate support to different individuals to increase his/her potential to achieve their respective desired goals and objectives. However, it is obvious that the vital aspect of atheism or avoiding beliefs of the traditional and religious aspects have also influenced more insight

Key themes Assignment Example | Topics and Well Written Essays - 250 words

Key themes - Assignment Example Descriptive moral relativism provides that there are deep and widespread moral differences across different societies and these differences are weightier than the agreements that exist. Meta-ethical relativism on the other hand, provides that the falsity or the truth of moral judgments or their justifications are not universal but relative to the convictions, practices and traditions of a group. Normative moral relativism maintains that meta-ethical, moral realism suggests that we ought to tolerate the behavior of others, even where such behavior contradicts our cultural or personal standards.2 Arguments for moral relativism include the diversity argument which provides that there is a great diversity in the notions of what is moral and what is immoral and each view on morality is correct. The humility argument provides that an individual is in no position to tell others that their moral beliefs are false and everyone’s moral beliefs are true. People also accept moral relativism in order to tolerate and respect differing opinions on right and wrong. Problems of moral relativism include inconsistencies on what is right and wrong and the unacceptable consequences of the different views on what is moral and what is

Eng 1010 Essay Example | Topics and Well Written Essays - 500 words

Eng 1010 - Essay Example In addition, it has superior display and graphics as compared to other phones in the market. The display options it provides are quite exciting because they provide the feel of using a computer, rather than just a phone. Its 6 Plus 5.5-inch monitor with high-resolution Retina HD display is remarkable, in addition to its protective capabilities. Apart from that, the iPhone has fast internet connectivity, which is convenient for intense web browsing and email applications. Excellent internet, coupled with a Dual-core 1.4 GHz Cyclone (ARM v8-based) processor, makes multitasking easy. IPhone 6 is undoubtedly a badly efficient and exceedingly powerful phone device whose stylish nature appeals to a great (but wealthy) section of the populace. Despite its advantages, the iPhone presents several imperfections, just like any other hi-tech device. Its main shortcoming is that it is considerably costly as compared to its competitors. Even so, its prestige lies on its expensive nature, so that only a few people can afford it and have boasting rights. In addition, its internal memory is non-expandable, and this means that an iPhone user can only use downloads that are originally available on the gadget. I dislike it because I am limited to downloading music from its music stores, rather than transferring my own music and movies. Its other notable disadvantages include the inability to remove its Li-Po battery for charging, and its lack of water resistance. Considering the iPhone 6 lacks some features that android phones have, it is still not a superior phone globally. In addition, considering there are phones such as Samsung Galaxy S5 that are certified as waterproof, the iPhone 6 is still at a disadvantage. Owing to its impressive features and prestige values, the iPhone is worth its price. As long as one can afford it, then it is worth the price. It is not advisable if an overzealous person has to save money to purchase one, merely to impress

4000 Year Old Tomb Discovered in Luxor, Egypt Essay

4000 Year Old Tomb Discovered in Luxor, Egypt - Essay Example The article goes further to reveal that only a month earlier, archeologists had discovered a new tomb in Koba El-Hawa. In this tomb was found nine mummies that are dated to the Late Period. In the same area in which the nine mummies were found, another mummy preserved in a coffin had also been found (Zaki, 2014). Archeologists believe that this mummy lived during the Late Period as well. The discovery of the 4000-year-old tomb would provide more insight into the 11th dynasty and life in the then capital, Thebes. A tomb discovered earlier in the same region that belonged to the 11th dynasty contained a mummy with arches and arrows (Zaki, 2014). This article specifically relates to anthropology and course material in that it touches on ancient Egyptian culture, and the archeological race in Egypt. Through archeological findings such as ancient tombs, the remains of mummies and the artifacts with which they were buried, anthropologists get to deduce cultural practices of a people and their behavior. For example, in the case of the new tombs that have been found in Egypt, anthropologists get to understand the different dynasties that were established in Egypt at different points in time and how important people (such as kings and princes) were treated when they died. The way royalties were buried in Egypt hint to the fact that ancient Egyptians believed in an afterlife; they believed that a dead king/pharaoh continued his rein in another world the reason behind which they were buried with such things as arrows, pottery, and utensils. The article provides news that is of great importance to members of the public. The article which serves to inform members of the public about new discoveries in Egypt may draw people to tour the archeological sites. The discovery of new tombs in Egypt possibly opens the door for the deeper understanding of ancient Egyptian culture and religion.  Ã‚  

Eng 1010 Essay Example | Topics and Well Written Essays - 500 words

Eng 1010 - Essay Example In addition, it has superior display and graphics as compared to other phones in the market. The display options it provides are quite exciting because they provide the feel of using a computer, rather than just a phone. Its 6 Plus 5.5-inch monitor with high-resolution Retina HD display is remarkable, in addition to its protective capabilities. Apart from that, the iPhone has fast internet connectivity, which is convenient for intense web browsing and email applications. Excellent internet, coupled with a Dual-core 1.4 GHz Cyclone (ARM v8-based) processor, makes multitasking easy. IPhone 6 is undoubtedly a badly efficient and exceedingly powerful phone device whose stylish nature appeals to a great (but wealthy) section of the populace. Despite its advantages, the iPhone presents several imperfections, just like any other hi-tech device. Its main shortcoming is that it is considerably costly as compared to its competitors. Even so, its prestige lies on its expensive nature, so that only a few people can afford it and have boasting rights. In addition, its internal memory is non-expandable, and this means that an iPhone user can only use downloads that are originally available on the gadget. I dislike it because I am limited to downloading music from its music stores, rather than transferring my own music and movies. Its other notable disadvantages include the inability to remove its Li-Po battery for charging, and its lack of water resistance. Considering the iPhone 6 lacks some features that android phones have, it is still not a superior phone globally. In addition, considering there are phones such as Samsung Galaxy S5 that are certified as waterproof, the iPhone 6 is still at a disadvantage. Owing to its impressive features and prestige values, the iPhone is worth its price. As long as one can afford it, then it is worth the price. It is not advisable if an overzealous person has to save money to purchase one, merely to impress

Mitsubishi Lancer Evolution Essay Example for Free

Mitsubishi Lancer Evolution Essay My topic is a rally car made by the Japanese company Mitsubishi. This machine is considered one of the best rally cars in the world. And they are used as cars in our everyday life. The car I am going to be focusing on is the Mitsubishi Lancer Evolution in Short Evo. The evolution is a racing car modern transportation car. | Mitsubishi Lancer Evolution. The Mitsubishi Lancer Evolution short (evo) is a product of Japan. It was created as a separate branch to the lancer. The Evolution was intended as a Professional Rally car. The car turned out so well that there were numerous requests for a road car. The evolution was then turned into a sports sedan. The reason I love Evolution so much and would like others to know is because of the way the car was created. If for example you are a driver that loves a sporty car but has a family the Evolution is perfect it has five seats so that the whole family can go. The car is also 4by4 which means that it can go through stormy weather and the drive can feel confident. The Evolution has great prices as well so that means that you can get almost up to three hundred horsepower and a turbo for an affordable price. One of the reasons that the Evolution is so famous is for its handling it was created for rally racing which means that even though the sedan may be different it is still similar. The handling on an Evolution is one of the best in the world for a sedan. Due to the Gentlemen’s Agreement which stated in Japan that no production car would have more than 300 horsepower the Evolutions in Japan, Europe and North America some of the versions of the Evolution where different. In the future Mitsubishi is planning on making more Evolutions but it is still unclear about the look of the car. Mitsubishi claims that the car is going to have some medications and Versions of it might run on Electricity and there probably will be Hybrids. The Conclusion that I came up with is that if you are a family person but always wanted something sporty under $30,000 and something the whole family can go on this would be your choice. The car has magnificent handling and it is very safe. It has a very flashy look and enough power under the hood to keep you going for a long time. In my personal opinion if you have a family a two setter sports car would not go as good with the family, but a sports sedan would.

Sports Essays Handball Teams Championships

Sports Essays Handball Teams Championships Handball The team sport handball is in Europe one of the most popular sports. It is played by men and women, kids and elder people. This game has plenty of rules, but who understands them will have lots of fun. Actually everyone can play, but who wants to be professional needs to be in a good shape. Handball is a fast game, you have to know how your teammates acting, and how to overrun the opponent. Normally each team scores between twenty-five and thirty-five goals a game. The history of the world cups, which are hold by the International Handball Federation (IHF) every odd year, that everyone can win. It is very unmoral, that a team defeats the title. The leading teams are good because of their historical background to handball. Germany, where handball is mainly invented between the World Wars, brought this game to Poland, Hungary and France. The countries of Scandinavia (mainly Sweden, Denmark and Iceland) always loved handball more than soccer. During the Cold War handball was the sport for the communists, which showed team hood, ability to fight and that the best team wins. So this game was more established in Germany (East), Poland, Hungary, Croatia and Soviet Union/Russia. The Romania as well as Sweden won the most world cups, all in all four. Approximately twenty international competitions of this kind were hold after the Second World War. This shows that already many different countries won the most important cup. Spain/France brought handball to their colonies all over the world. Regularly participants of the world cup are Brazil, Argentina, Angola, Tunisia and Egypt. In Asia handball was many played in Korea and Japan. At the moment this sport is becoming a more important competition than soccer for the countries/kingdoms in middle-east. All underdogs can bring the big handball nations to struggle, which happens every time. This January/February the European and the Asian Championships were hold. The actual world champion Germany came only to a fourth place. Denmark, which team could not win anything in the past years, but they came back and won sovereign the title. In the Asian Conference Korea could win the cup against Kuwait in the final. Saudi-Arabia got third and Iran fourth. In the competition for the women, there is not as many different nations who champion the world cup. Russia is definitely number one with five titles. Germany won four times the cup, three times by the team of the German Democrat Republic. At the end of this year (2008), the next world cup for the ladies will be hold in France. The Olympic Games in Beijing this year will show made the best homework after the Continental Tournaments in both sexes. For the men Denmark is the top favorite for the gold medal and for the women it will be Russia. Handball History Similar games to handball were already played in the Antique. The Greece played the â€Å"Urania Game† and the in the Roman Empire the Harpastron was a popular game. But these sports can not defined as the game from today. Neither the frescos in the castle Runkelstein in Alto Adige (South Tyrol, Italy) nor the playbook â€Å"Handballspiel† (handball game) published by Guts Muth 1797 as well as the mini field game â€Å"Handbold† by the Danish sport teacher Holger Nielsen are the ancestors of handball. The 1891 founded Zenrtalausschuss fà ¼r Volks- und Jugendspiele (central committee for folk and youth games) in Germany didnt have any handball in it pages. Soccer took at the end of the 19th century leadership in Europe, so handball is a reaction on it. The sport teacher Hagelauer invented the Torballspiel (goal ball game) in 1891. This game was put into the category of gymnastic games. The beginning of the sport handball is to find in Sweden in 1906. This game was very similar to soccer. In 1911 another sport teacher invented handball, which was almost the same as the Swedish one. Out of these different forms of the new sport, Mr. Heiser published the main base of the modern handball. This game was at the beginning only for girls and women. October 29, 1917 is the date when the modern handball become reality. The basic rules were adopted from the game â€Å"Hazena†, which was played in Czechoslovakia. Karl Schelenz overwrote the some of the rules to make this new game also available for men. These newer version made handball to one of the most popular sports in Europe. After the First World War handball become a sport in schools. In the rivaled sport organizations in Germany were the first games hold. Each organization had his own rules. The end of the confusing ruling made the Nazi-Party in 1934 with the consolidation of the institutional powers of the different sport organizations. Earlier, in 1928, the International Amateur Handball Federation was founded in Amsterdam. This Federation adopted official rules which were made during a meeting of the International Amateur Athletic Federation in Den Haag in 1926. They have set the international rules. In 1934 handball became an Olympic sport. The first tournament was then during the Olympic Games 1936 in Berlin. Only six nations attempted the new sport. Surprising was, that the United States of America were one of these, even when they got the last place. The undefeated winner was Germany. Second place took Austria and third Switzerland. The other participants were Hungary and Romania. Whereas handball became a popular sport for males, the females decided instead to play netball. The field handball was only in 1936 an Olympic sport. In 1972 the indoor handball was first played during the Olympic Games in Munich. In 1938 the first IAHF World Cup was hold in Berlin. Only four teams played this tournament, Germany, Austria, Sweden and Denmark. But this was not the first international meeting of handball teams. Already in 1910 teams of ship companies from Sweden and Denmark fought against each other. These tournaments were hold in gyms. From middle of the 1930s till 1941 Germany dominated handball against the teams from Scandinavia. During the Second World War the new popular sport almost died. In August 1946 the International Handball Federation was founded in Copenhagen. After that first tournaments as field handball were hold in the English and American Zones in Germany. Together with the founding of the Deutscher Handball Bund (DHB German Handball Association) in 1949 in the Feral Republic of Germany, teams fought for the first German Championship in field and indoor handball. The Handball Association for the German Democratic Republic was found in 1958. The national team from western Germany won all four world titles till 1966, but one as all together (1959) with the players from the Russian Zone. Now worldwide handball became a popular sport. For instance there wOnly in northern Europe it took longer, even they were the ones who played handball before the World War. The reason was simple. The weather was to cold to play a season from Spring to Fall. They came to the idea to play handball in gymnasiums again. Unlucky there came another problem. The gyms were to small to play along the field handball rules. One of the main things were that they changed the numbers of players from eleven to seven. All in all the new indoor handball made the sport independent from the weather and increased the safety for the players. This had an effect on the scenes of the games. The teams played in new different formations, used different plays and tricks to overrun their opponent. More and more handball became a faster sport and today indoor handball is one of the fastest team sports in the world. Sweden and Denmark showed, that in handball was and is everything possible. At the beginning indoor and outdoor handball were treated equal. During the 1960s the cities and towns in Germany built gyms, which were sponsored by the federal government. More and more teams began to play the indoor version, which was way more spectacular and in1972 the Field Handball League was stopped. The final death hit for the field handball came, as indoor handball was recognized as an Olympic sport in 1972 and for women in 1976. In 1975 the last German field handball championship were hold. This was the end of the milestone for modern handball. Handball Rules An indoor handball field has to be forty meters long and twenty meters wide. For the safety of the players and public viewers, there should be a safety area around court, which is between one and two meters wide. The mid-field line divides the court into two halfs, which are exactly similar. The goals are the end of the court and in the middle. This is similar to soccer, but the goals are smaller. The International Handball Federation says, that the goals has to be two meters high and three meters wide. From each post is a six meter quarter circle. These are from the ground line (the line on which the goal stands) towards the middle of the field. Between these to quarter of a circle is a three meter line. All in all its is almost a half circle. In this area is only the goalkeeper of the defending team allowed. The Free-throw line has the same form as the six-meter line, but it is nine meters from the posts. All fouls, which the defending team commits on the striking team commits, have to be continued from the free-throw line. Seven meters away from the goal is the penalty line. The substitution area is for each team three meters from the middle towards its defending site. A handball game has two half times of each thirty minutes. The half time break has to be ten minutes long. If there is a draw after regular time and they need a winner (in tournaments) there is a overtime rule. The overtime is two times five minutes. If there is still a draw, there is the next overtime and after that it comes to a penalty shootout. During the game the clock will be stopped for harder fouls, penalties and time-outs as well as for injured players. The referees categories if there is a need to pause the game for a certain foul. Each team gets one time-out per half. These time-outs are sixty seconds long. The ball has to be round. The size for men handball has to be between fifty-eight and sixty centimeter and it should weight between 425 and 475 grams. The balls for women is smaller. It should be between fifty-four and fifty-six centimeter and 325 and 375 grams. In each game has to be at least two balls. One is in use, the other in reserve. Each teams is allowed to have fourteen players. At the same time can play only seven players, one of them should be the goalkeeper. In tactic situations they can use the goalie as a field player. The other player are substitutes. To begin of the game there has to be at least five players of the team to start the competition. Delayed players has to be always accepted. The team can lose players because of penalties or injuries, but there is no limit to stop the game, the referee can decide if there is need to do it. Each team gets only four officials. One of them has to be the head one. He is the only person who is allowed to talk to the referees and he has to make sure, that there are only the four same officials and team players during the game. Every player can be substituted as often as the team wants. Every substitution has to be in the substitution zone. If the team makes a mistake, a penalty will follow. If one player got an injury or is bleeding, he has to leave the court immed iately. The player of the team have to wear the same shirts, which has a different color from the opponent. The goalkeeper needs to wear a different color than his teammates and the opponent. The number on the back of the shirt has to be at least twenty centimeter and on the chest at least ten centimeter big. The wearing of the earrings, necklaces etc. is forbidden. The goalkeeper is allowed to block the shot with all parts of his body. He is the only one who is allowed in the goal area (six meter half circle). He can is also allowed to leave this area, but then he has to follow the rules, which are for every field player. All his actions have to be safe, he can not make any movements to mislead his opponent in a way could get injuries. For instance running out to stop the opponent player. He is not allowed to touch the ball outside of the goalie area, if he is still in it. He also can not bring the ball make from outside into the goalie area. The player can play, hit, catch, or stop the ball with your hands, arms, head, back, thigh, or knees, but not with his foot or lower leg. He only can keep the ball for three seconds without doing anything, also can he move only three steps with the ball in your hands. To move over the court the player can dribble the ball. When he catches the ball after the dribbling he can not start dribble again. The player has to pass or shoot the ball. To pass the ball the person can also sit, knee down, or lie down. If the ball touches the referee, the game will be continued like normal. If the player runs out of bound with the ball, there has to be throw-in for the other team, the same is, when the ball rolls or flies out of bounds. The team gets the ball, which did not touch the ball as last. In handball is no passive play allowed. If the referee recognize a passive playing, then he has to tell it. If the striking team is still playing passive, there will be a free-throw for the other team. The striking team gets a goal, if the ball has moved completely of the goal line and if there were no fouls. The referee has to signal the goal with to short whistles. If the referee stopped the game before the ball moved over the goal line, than it does not count. In the handball game is it possible to make own goals. These goals are counted normal for the other team. If the ball was stopped by something else then the players or the goalie, for instance the audience, the referee has to decide if the there could have been a goal or not. After a goal the other team has to bring the ball back into the game with throw from the middle line. The team with the most goals is the winning team. Each goal is like one point. The teams can only earn these with shooting goals. Every game has to be lead by two referees. They can start punish the player when they move onto the field (only if there is a discrimination or violent action against opponent players). The same rules after the game. The referees also have to check the court and the goals as well as they decide which ball is going to be used. They have to check the teams too, like the jerseys, participating players and officials. One of the referees leads the coin flip. The other one has to be present. The whole game has to be lead by the same referees. The have to guide the game after rules, which are made by the International Handball Federation and the local association for the sport of handball. If the referees punish a person different for the same foul, than they have to take always the heavier punishment. If both referees decide for the opposite team, than both have to come together and decide, how they are going to rule. The referees have also to write down the goals, warnings, and disqualifications. They referees can decide when to interrupt, stop or end earlier the game. The wearing of black clothes is mainly for referees. If they are going to wear another color, it has to be a bright one, which is totally different from any player of both teams. Works Cited Prof. Dr. Braun, Harald. Zur Geschichte des Handballspiels. Handball History. 1997/1998. University Bremen. 18 Feb 2008 http://www-user.uni-bremen.de/~hospo/Geschichte-Sportarten.html. Herden, Jan-Frederick. DHB Handball Regeln. handball rules. 01/08/2005. Deutscher Handball Bund. 18 Feb 2008 http://www.handballregeln.de/. Fleischer, Nicole. Geschichte des Handballs. Die Anfaenge. 2006. HaSpo Bayreuth. 18 Feb 2008 http://hi.haspo-bayreuth.de/beginn.htm. IHF International Handball Federation http://www.ihf.com Summers, David. The Sports Book. 1. New York, NY: DK Publishing, 2007.